Education on Screen


The Transmedia research group operates at the Department of Semiotics of the University of Tartu and belongs to the framework of the National Professorship of Cultural Semiotics. The activities of the group sprang from the research project “Culture as education: transmediality and digitality in cultural autocommunication”. Our general aim is to work out a methodology based on the Tartu cultural semiotic tradition for a better understanding of the processes of contemporary cultural mediation in different media and discourses. We have mostly concentrated on the material of Estonian culture and on the analysis of the problems concerning Estonian culture, but believe that the results are generalizable to other materials.

In addition to the research, we have been involved with applying its results in the sphere of education. The practical educational projects of the transmedia research group are carried out by the MTÜ KIRJANDUS EKRAANIL. We offer digital and cross- and transmedia solutions for creating educational materials, and we also conduct further training for teachers in Estonian and Russian-speaking schools


Peeter Torop​


The main research interests are related to the history, theory and applications of cultural semiotics, translation semiotics, especially in relation to intersemiotic translation, transmedia and chronotopic cultural analysis, transdisciplinary problems of (digital) mediation of cultural heritage, making sense of cultural autocommunication.

Maarja Ojamaa


The main research interests are the transmedia mediation of cultural heritage and the metadata structures and usage practices of digital cultural databases.

Alexandra Milyakina


Teacher, researcher, and artist with a strong interest in education, design and literature. Currently studies the relationship of critical pedagogy and digital learning. 

Aleksandr Fadeev​


The main academic interests include the research in education and digital learning. At the same time is interested in Lev Vygotsky’s research and his approach to learning. Has been involved in developing educational projects since Master’s degree.

Tatjana Menise


Tatjana is primarily  interested in creative dialogues between a work of art and its diverse audience. Her research was devoted to reading and amateur interpretations of classical European fairy-tales in contemporary culture. 

Merit Rickberg​


Her main research question is how teaching history in schools tackles the challenges of the contemporary world. She is interested in educational innovation projects that deal with contradictory memory communities, social cohesion and cultural conflicts.


  • Fadeev, A., Milyakina, A., (2021) Multisensory learning environments. Research project Education on Screen. IMPEC 2020: Interactions Multimodales Par ECran – Les sensorialités. SHS Web of Conferences.
  • Maarja Ojamaa, Peeter Torop, Aleksandr Fadeev, Alexandra Milyakina, Merit Rickberg (2021) Digitaalne lugemine ja humanitaarharidus. Keel ja Kirjandus, 8-9, 737−754.
  • Ojamaa, Maarja; Torop, Peeter (2020). Kultuuripärand ja digitaalne lugemine: raamatu ja platvormi vahel. Methis Studia humaniora Estonica, 21 (26), 51−68.
  • Milyakina, Alexandra; Ojamaa, Maarja; Pilipovec, Tatjana; Rickberg, Merit (2020) Literature on Screen: Teaching Adaptations with a Multimodal Course. Media Practice and Education, 21 (3), 229−239.
  • Fadeev, Aleksandr (2020) Acquisition of artistic literacy in multimodal learning via intersemiotic translation. Punctum 06, 133–159.
  • Torop, Peeter; Ojamaa, Maarja; Fadeev, Aleksandr Fadeev; Milyakina, Alexandra; Pilipovec, Tatjana; Rickberg, Merit (2019) Culture as education: transmediality and digitality in cultural autocommunication. Sign Systems Studies 47 (1/2), 152−176.
  • Fadeev, A., (2019) Vygotsky’s theory of mediation in digital learning environment: Actuality and practice. Punctum 5, 24–44. 
  • Ojamaa, Maarja; Milyakina, Alexandra (2019) Teaching cultural literacies with films: Using the online platform Education on Screen in secondary school classrooms. Film Education Journal, 2 (2), 118−133. 
  • Milyakina, Alexandra (2018) Rethinking digital education in the digital age. Sign Systems Studies 46(4): 569-589.
  • Rickberg, Merit (2017) Kahest vastandlikust tendentsist ajaloohariduses. Acta Semiotica Estica, 14, 46−68.

in media

  • Tartu Ülikooli Vilistaste ajaveeb. Alexandra Milyakina: Kritseldustest vihikuserval võib saada elukutse. (01.10.2020)
  • Müürileht. Piret Karro. Uurimisteemade mesilastaru semiootika osakonnas (08.09.2018).
  • ERR Novaator. Merit Rickberg. Seltsimees laps hakkab sügisest kooliõpilastele ajalugu õpetama (24.05.2018)
  • UTTV. Haridus Ekraanil – Tartu Ülikooli demopäev 2018. (18.05.2018)
  • Õpetajate Leht. Sirje Pärismaa. Haridus ekraanil (09.03.2018)
  • Semiootika osakonna teadusprojektid.
  • Tartu Haridusfesival. Ajalugu ekraanil. (24.10.18)
  • UT Blog. Alexandra Milyakina, Merit Rickberg. Gamification of History: Explaining Soviet Culture Through Digital Formats (17.10.2018)
  • Edutainme. Александра Милякина. «Образование должно отражать многообразие языков культуры» (27.11.2018)



reg. nr: 80418423

address: Mäe 12-2a, Tartu
phone number: +372 55640957

a/a EE751700017004449375 (Luminor Pank)